Built-in loyalty programme
Reward your loyal customers with points, perks and targeted campaigns — straight from your POS, with no third-party tool.
The Central POS loyalty programme turns every checkout into a chance to build loyalty. Customers earn points on every purchase, in store and online, and convert them into rewards you define freely.
The data collected feeds automatic segmentation: you identify your best customers, those slipping away, and trigger targeted email or SMS campaigns. Everything is native — no complex integration, no separate marketing tool subscription.
Built-in loyalty programme
Automatic points
Every purchase credits points according to your rules — per euro spent or per product.
Flexible rewards
Discounts, free products, VIP perks: you define every tier.
Email & SMS campaigns
Re-engage customers with targeted messages from the same interface.
Automatic segmentation
RFM analysis: spot your loyal customers, your new ones and those to win back.
Cross-channel loyalty
Points are earned and used interchangeably in store and online.
Fast identification
Customers are recognised by email, phone or loyalty card right at checkout.
Set your rules
Define the points rate, reward tiers and VIP perks.
Customers sign up at checkout
An email or phone number is all it takes to create their loyalty account.
Points accumulate
On every purchase, points are credited automatically, in store or online.
Re-engage and reward
Trigger targeted campaigns and let customers redeem their rewards.
Do I need a separate marketing tool?+
No. The loyalty programme, segmentation and email/SMS campaigns are built into Central POS. Everything is managed from the back office.
Do points work in store and online?+
Yes. Loyalty is cross-channel: a customer earns points in store and uses them online, or the other way around, with the same account.
How do customers sign up?+
Sign-up happens at checkout in a few seconds with an email or phone number. No app installation required for the customer.
Can I target specific customer segments?+
Yes. RFM segmentation (recency, frequency, monetary) automatically identifies cohorts you can re-engage by email or SMS.
Launch your loyalty programme
Free 30-minute demo. Fast setup. No credit card required.